How To Promote Your New Podcast: 10 Effective Strategies To ... - Marketing Book Podcast

Published Dec 31, 20
10 min read

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We launched an uncensored personal financing podcast called Listen Cash Matters that got The following guide to podcast marketing is loaded with tips, tactics, and ball-busting work. It consists of everything we did, everything we discovered, and everything we understand. Easy as Shit Every successful podcast is self- serving. http://smallbusinessbigmarketing.com/marketing-podcast-will-it-blend/. Marc Maron (WTF with Marc Maron) started his podcast out of desperation.

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Chris Hardwick (Nerdist) wished to talk with his nerdy good friends and geek-out with celebrities. Sarah Koenig started the podcast by fixing a murder someone emailed her. You do not have to come up with an "avatar" or "perfect listener" to craft the ideal podcast. The concept behind Listen Cash Matters was to develop a podcast that we wished to hear an individual finance podcast that would interest a 30-year-old beer-drinking male.

Our show has a heavy metalcore theme song I wrote. We started each show discussing craft beer or cocktails we're consuming during the recording. is a podcast good for b2b marketing. And we cursed a lot. Our reviews were mixed. They were primarily positive, but we got some that were severe. I needed to remind myself that individuals who listened loved us.

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We developed a podcast to find similar individuals who would enjoy what we took pleasure in. And it ends up our audience wasn't comprised of 30-year old craft beer drinking males. We had a melting pot of males, females, lesbians, seniors, financing nerds, company owner, Australians, tweens, and more!. Not simply podcasts, but TV programs too.

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We discovered ways to work components of those programs into ours. Find the commonness that will become your "avatar.". Just because everybody hires a previous pre-owned car industrial announcer on Fiverr to create their introduction, doesn't mean you have to. Attempt writing your own music. Try no introduction music at all!.

I'm not saying you shouldn't start a narrative design podcast, but rather, do the program you would wish to listen to and not because it's a pattern. Easier said than done At the start of every program, I check out a brand-new catchphrase as part of our intro. An example would be: Hey everyone! Welcome to Listen Money Matters: the show that goes through you like shit through a goose.

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I would give credit to the person who sent it in. Sometimes they would be severe, other times they would be odd and funny. However they were all produced by fans and To involve the fans in the show in an unique method. I desired to enhance our Twitter followers and engagement.

Whenever I heard my name on the radio, or a podcast, or TV, or composed in a post, I smiled. It's the best little sensation worldwide when someone states your name in front of an audience. podcast academy: the business podcasting book: launching, marketing, and measuring your podcast. We likewise provided our e-mail address at the beginning and even every episode and encouraged people to send us concerns.

It also provided us insight into what our audience was going through economically, which helped us develop a better program (best online marketing podcast). We purchased Intercom just to maintain and keep an eye on all the emails we were receiving. In hindsight, I would not have altered a thing. I just would have gotten more involved and hired assistance.

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Not just behind the mic, but personally and through any other ways of interaction (free ads podcast listen live marketing names for). Marc Maron is a fantastic example of this. He is very transparent about his life on the program and active on Twitter interacting with his audience. At his standup reveals, his audience brings him baked goods.

Dan Harmon (Harmontown) does a live show and frequently invites members of his audience on stage to talk with him, and it's something we did throughout our only live show at FinCon, a monetary blogger conference (the marketing guys podcast). We invited bloggers who were listening to our program live to come up and give one personal finance idea.

Build a tight community around your podcast (agile marketing marketingprofs podcast). Discover ways to include your listeners in your show. Every when in a while we would do episodes titled This Financial Life (a mock of This American Life) where we 'd help a listener with their individual finances survive on the podcast. We likewise did weekly episodes called 5 Questions (a mock of an old Daily Program bit) where we would respond to 5 listener questions on the show.

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or website and ask for questions that you'll answer on the show where listeners can post occasions. Nerdist does this at the start of their episodes. Comedy Bang Bang invites listeners to send out theme music and "Would You Rather" scenarios for games they use the show. They likewise ask for catchphrases.

in each episode, asking to show their audience. where listeners can call to vent, ask questions, or simply tell you just how much they love your program, and play the voicemails on the program. Partner with another podcast with a big audience, or a business with a big audience, to provide rewards.

The "Follow Everybody" Twitter technique, the "Tweet The Exact Same Thing 50 Times a Day" trick, and the "Hashtag Overload" are just a couple of common tricks I have actually seen suggested. All were resulting in stagnant growth and minor engagement. Online online marketers frequently forget the root of Social Media. Tweeting and posting your newest episodes over and over throughout various times of the day is not social.

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And if you're on Facebook, only 1% of your fans see it if no one Likes, Remarks or Shares it. I don't think social media is a waste of time. I believe that it plays a significant role in podcast marketing, however you have to adopt the appropriate social media mindset.

At least pick two. Select Twitter and Facebook. There that was simple. For my upcoming program, I'll be focusing on Twitter because I delight in the platform more so than Facebook. Later on, I will be expanding into Facebook as the program grows. Social media is not a place to relay your most current episodes. secret sauce the restaurant marketing podcast.

Social media is an opportunity for you to speak with your fans; have a conversation with them. Your fans are your best way to grow your audience. Our program's success was based entirely on the fact that our fans told their loved ones about our show. They would inform us on Twitter and Facebook and when they emailed us (podcast marketing strategy).

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So do not think about it as a flat out promotional channel, however as a place to chat with fans, get concepts for shows, and getting in touch with future guests. Your social presence will grow the more you engage with your audience. Inform your fans about an upcoming guest and ask to send questions.

If you don't, ensure to explain who the person is and the competence they bring to the table. Usage social networks as a way for fans to produce content for your program (sales and marketing podcast spotify). Ask them to send you catchphrases or questions that need answering. We had a custom on our program where we would drink beer and talk about it at the beginning of each episode.

Then, publish them on Twitter and facebook and tag the beer company in the image. Likewise, we would ask a question like, "who wish to try this beer?" to start a conversation. Show your listeners that you are a genuine individual by taking individual photos and publishing them - digital marketing podcast description. Go out for a beverage with previous visitors and take a selfie.

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Host a live podcast and take a selfie with your audience. Do something various and tape an entire podcast episode while driving in your automobile and take a selfie. Forming collaborations is crucial to the success of any podcast. Make buddies. Share what they produce. Cheer on your good friends and they will return the favor it's good karma (science fiction and fantasy marketing podcast facebook).

Then, send a simple e-mail to the blog site owners asking if they would include your program to the list. Extremely couple of podcasters do this. I envision it relates to the fear of rejection or connecting (best tech product marketing podcast). It was hard for me initially, too, however we had the ability to increase our search traffic and listeners with this strategy.

If you get noted on a blog post that gets a lot of engaged traffic, chances are you'll see outcomes rapidly. However more frequently, it will play out long-lasting, making you good links from relevant material. mind your marketing business podcast. It's why having a kick-ass podcast landing page is so essential. A typical mistake with landing pages is giving people way a lot of options.

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I think an excellent podcast landing page ought to have the list below elements: A way to rapidly listen to the current episode without scrolling - inbound marketing through podcast. A big and clear headline describing the show. A huge ass button that will permit them to subscribe on iTunes (and ONLY iTunes because it's the largest directory site and greatest bang for your dollar.

A list of recent episodes. A single way to communicate with the show through social networks or email. I did a reasonable amount of research when developing a design for this website. I scoured the internet for inspiration and came up quite dry. Nevertheless, there were a few that I discovered to be "not bad" and they are Serial, WTF, and Star Talk Radio.

So, I chose to compose one myself combining all the very best tactics and the individual pointers that worked for me in the past. This is my main strategy for growing any online service. I've created a six-figure swimming pool care education organization by establishing definitive guides based around pool care - podcast marketing list.

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It was a collaborative guide that has actually continued to bring the podcast traffic and listeners. This guide took us a couple of weeks to produce - marketing podcast titles. Conclusive guides are a terrific long-lasting technique for developing an audience for any online job. I have posts on my sites that were composed years ago and still bring in an enormous quantity of traffic and steady development.

If you do not have an audience, and your program is self-serving, produce a conclusive guide for yourself like this one. Ask yourself the questions you want to understand that should be included in the guide and discover the answers. Do a Google search to discover all of the pages that talk about your topic. marketing strategy lab podcast.

Detail your guides like a book using all the data you've collected and the questions you have actually answered. If you're using WordPress, put the summary into WordPress and just fill out all the headings as you go. Once you're ended up writing an insane quantity of words, and you believe you 'd covered the topic much better than anyone else on the internet, edit and purge what's redundant or unneeded this consists of words and sentences, and graphics and areas (marketing on podcast).

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Don't add graphics for the sake of adding graphics. Graphics should serve an educational purpose. Publish and promote that post as strongly as if you were introducing a brand-new book or podcast. Repeat all the steps in this guide. Tough to book, easy to speak In 2008, I was invited on Martha Stewart Living Radio to talk about swimming pool care during their early morning program at 7 am on Sirius Satellite Radio (kalamazoo podcast audio marketing).

And I thought this was the video game changer and my site was going to "BLOW UP!" That early morning, I fidgeted and pacing by the advised land-line, awaiting the call from Martha Stewart. The phone sounded and terrified the living shit out of me, even when I was expecting it.



" Ok, they're finishing up the last section, so hang on tight, and Mindy will introduce you." Truthfully, I had no concept if here name was Mindy. All I understood was that it was NOT Martha. After the interview, I went to my computer to look at Google Analytics and saw no bump in traffic.

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