Podcasts For Content Marketing - Pros, Cons, Examples And ... - The Marketing Companion Podcast

Published Feb 14, 21
11 min read

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We launched an uncensored personal financing podcast called Listen Cash Matters that got The following guide to podcast marketing is loaded with suggestions, methods, and ball-busting work. It consists of whatever we did, whatever we discovered, and whatever we understand. Easy as Shit Every successful podcast is self- serving. marketing smarts podcast brand experience. Marc Maron (WTF with Marc Maron) started his podcast out of desperation.

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Chris Hardwick (Nerdist) desired to chat with his unpopular pals and geek-out with celebs. Sarah Koenig started the podcast by fixing a murder somebody emailed her. You don't need to come up with an "avatar" or "ideal listener" to craft the perfect podcast. The idea behind Listen Cash Matters was to create a podcast that we wanted to hear a personal finance podcast that would interest a 30-year-old beer-drinking male.

Our program has a heavy metalcore style tune I wrote. We began each program discussing craft beer or cocktails we're consuming throughout the recording. best affiliate marketing podcast 2018. And we cursed a lot. Our evaluations were mixed. They were mostly favorable, however we got some that were extreme. I needed to remind myself that the individuals who listened enjoyed us.

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We produced a podcast to discover like-minded people who would enjoy what we took pleasure in. And it ends up our audience wasn't made up of 30-year old craft beer drinking males. We had a melting pot of males, women, lesbians, elders, financing geeks, company owners, Australians, tweens, and more!. Not just podcasts, but TELEVISION shows also.

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We discovered ways to work components of those shows into ours. Find the commonalities that will become your "avatar.". Just since everyone employs a previous secondhand car business commentator on Fiverr to produce their intro, does not suggest you need to. Attempt composing your own music. Try no intro music at all!.

I'm not saying you should not start a narrative design podcast, but rather, do the program you would wish to listen to and not since it's a pattern. Easier said than done At the beginning of every show, I check out a brand-new catchphrase as part of our intro. An example would be: Hey everyone! Welcome to Listen Money Matters: the program that goes through you like shit through a goose.

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I would provide credit to the individual who sent it in. Sometimes they would be major, other times they would be odd and funny. However they were all developed by fans and To include the fans in the show in a distinct way. I desired to improve our Twitter followers and engagement.

Whenever I heard my name on the radio, or a podcast, or TELEVISION, or composed in a post, I smiled. It's the best little feeling worldwide when somebody states your name in front of an audience. digital marketing video podcast. We likewise provided out our e-mail address at the beginning and even every episode and urged individuals to send us concerns.

It also offered us insight into what our audience was going through economically, which helped us produce a better show (the craft of marketing podcast). We bought Intercom simply to maintain and keep track of all the emails we were receiving. In hindsight, I wouldn't have changed a thing. I simply would have gotten more involved and hired assistance.

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Not simply behind the mic, but personally and through any other means of communication (this old marketing podcast page). Marc Maron is a great example of this. He is very transparent about his life on the program and active on Twitter communicating with his audience. At his standup reveals, his audience brings him baked goods.

Dan Harmon (Harmontown) does a live show and frequently invites members of his audience on stage to chat with him, and it's something we did throughout our only live program at FinCon, a monetary blog writer conference (molly inbound marketing podcast). We welcomed blog writers who were listening to our program live to come up and offer one personal financing tip.

Construct a tight neighborhood around your podcast (social media marketing for realtors real estate agents+podcast). Discover methods to include your listeners in your program. Every when in a while we would do episodes titled This Financial Life (a mock of This American Life) where we 'd help a listener with their individual financial resources live on the podcast. We likewise did weekly episodes called 5 Questions (a mock of an old Daily Program bit) where we would answer five listener questions on the program.

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or website and request concerns that you'll respond to on the show where listeners can publish occasions. Nerdist does this at the start of their episodes. Funny Bang Bang invites listeners to send style music and "Would You Rather" situations for video games they use the show. They likewise request for catchphrases.

in each episode, asking to share with their audience. where listeners can call to vent, ask concerns, or just inform you just how much they like your show, and play the voicemails on the show. Group up with another podcast with a large audience, or a company with a big audience, to offer prizes.

The "Follow Everybody" Twitter method, the "Tweet The Very Same Thing 50 Times a Day" trick, and the "Hashtag Overload" are just a couple of typical techniques I have actually seen advised. All were leading to stagnant development and minor engagement. Online marketers often forget the root of Social Media. Tweeting and publishing your newest episodes over and over throughout various times of the day is not social.

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And if you're on Facebook, only 1% of your fans see it if no one Likes, Comments or Shares it. I do not believe social networks is a wild-goose chase. I think that it plays a major role in podcast marketing, but you need to embrace the appropriate social media state of mind.

At the extremely least pick two. Select Twitter and Facebook. There that was easy. For my upcoming show, I'll be focusing on Twitter due to the fact that I take pleasure in the platform more so than Facebook. Later on, I will be broadening into Facebook as the program grows. Social media is not a place to broadcast your most current episodes. ducttape marketing podcast - growing your business with chatbots.

Social media is a possibility for you to talk with your fans; have a discussion with them. Your fans are your best way to grow your audience. Our show's success was based solely on the fact that our fans informed their family and friends about our show. They would inform us on Twitter and Facebook and when they emailed us (the businessese influencer marketing podcast).

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So don't think about it as a flat out promotional channel, but as a location to chat with fans, get ideas for shows, and linking with future guests. Your social presence will grow the more you engage with your audience. Tell your fans about an upcoming visitor and inquire to submit concerns.

If you don't, make certain to describe who the individual is and the proficiency they bring to the table. Usage social media as a way for fans to generate material for your program (marketing in your car podcast fm). Ask to send you catchphrases or questions that require answering. We had a custom on our show where we would consume beer and talk about it at the beginning of each episode.

Then, post them on Facebook and Twitter and tag the beer company in the photo. Also, we would ask a question like, "who want to attempt this beer?" to begin a discussion. Program your listeners that you are a real individual by taking personal photos and posting them - inurl:”marketing podcast”. Go out for a beverage with former guests and take a selfie.

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Host a live podcast and take a selfie with your audience. Do something different and tape-record an entire podcast episode while driving in your vehicle and take a selfie. Forming partnerships is essential to the success of any podcast. Make good friends. Share what they develop. Cheer on your pals and they will return the favor it's great karma (podcast inbound marketing).

Then, send a basic email to the blog site owners asking if they would include your show to the list. Extremely few podcasters do this. I envision it has to do with the fear of rejection or reaching out (i love marketing podcast populairty). It was difficult for me at initially, too, however we had the ability to increase our search traffic and listeners with this strategy.

If you get noted on a post that gets a great deal of engaged traffic, opportunities are you'll see outcomes rapidly. But more typically, it will play out long-lasting, making you excellent links from relevant material. number 1 marketing podcast. It's why having a kick-ass podcast landing page is so important. A typical error with landing pages is offering individuals way too many options.

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I think a good podcast landing page must have the following aspects: A method to quickly listen to the most current episode without scrolling - beginners guide to marketing podcast. A large and clear heading explaining the program. A huge ass button that will allow them to subscribe on iTunes (and ONLY iTunes due to the fact that it's the largest directory site and greatest value.

A list of current episodes. A single method to interact with the show through social media or email. I did a reasonable quantity of research when coming up with a style for this website. I searched the internet for inspiration and showed up pretty dry. Nevertheless, there were a few that I found to be "not bad" and they are Serial, WTF, and Star Talk Radio.

So, I decided to compose one myself combining all the finest strategies and the individual tips that worked for me in the past. This is my primary strategy for growing any online company. I have actually developed a six-figure pool care education organization by setting up conclusive guides based around pool care - marketing school podcast neil patel.

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It was a collaborative guide that has actually continued to bring the podcast traffic and listeners. This guide took us a couple of weeks to create - best podcast for facebook marketing. Conclusive guides are a terrific long-term technique for building an audience for any online project. I have articles on my websites that were composed years ago and still generate a huge amount of traffic and steady development.

If you don't have an audience, and your program is self-serving, create a definitive guide on your own like this one. Ask yourself the concerns you would like to know that need to be included in the guide and find the answers. Do a Google search to discover all of the pages that talk about your subject. marketing podcast apps.

Outline your guides like a book using all the information you have actually gathered and the concerns you have actually addressed. If you're using WordPress, put the outline into WordPress and just fill in all the headings as you go. As soon as you're completed writing an outrageous quantity of words, and you believe you 'd covered the topic much better than anybody else on the web, edit and purge what's redundant or unneeded this includes words and sentences, and graphics and sections (podcast on sales and marketing).

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Do not include graphics for the sake of adding graphics. Graphics ought to serve an educational function. Release and promote that post as strongly as if you were introducing a brand-new book or podcast. Repeat all the actions in this guide. Tough to book, simple to speak In 2008, I was welcomed on Martha Stewart Living Radio to discuss pool care throughout their early morning show at 7 am on Sirius Satellite Radio (little known marketing interview podcast).

And I thought this was the video game changer and my website was going to "EXPLODE!" That early morning, I was worried and pacing by the advised land-line, waiting for the call from Martha Stewart. The phone called and frightened the living shit out of me, even when I was expecting it.

" Ok, they're wrapping up the last segment, so hold on tight, and Mindy will introduce you." Honestly, I had no concept if here name was Mindy. All I knew was that it was NOT Martha. After the interview, I went to my computer to examine Google Analytics and saw no bump in traffic.