Integrating A Podcast Into Your Marketing Strategy - Chief ... - The Digital Marketing Podcast

Published Jan 11, 21
10 min read

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We launched an uncensored personal financing podcast called Listen Money Matters that got The following guide to podcast marketing is loaded with pointers, tactics, and ball-busting work. It consists of whatever we did, everything we discovered, and everything we understand. Easy as Shit Every successful podcast is self- serving. hsmai digital marketing podcast. Marc Maron (WTF with Marc Maron) started his podcast out of desperation.

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Chris Hardwick (Nerdist) wished to talk with his unpopular friends and geek-out with celebs. Sarah Koenig began the podcast by fixing a murder somebody emailed her. You don't have to come up with an "avatar" or "perfect listener" to craft the best podcast. The idea behind Listen Cash Matters was to create a podcast that we wanted to hear an individual finance podcast that would appeal to a 30-year-old beer-drinking male.

Our program has a heavy metalcore signature tune I wrote. We began each show talking about craft beer or mixed drinks we're consuming throughout the recording. podcast good people good marketing. And we cursed a lot. Our reviews were blended. They were primarily positive, however we got some that were severe. I had to advise myself that the individuals who listened liked us.

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We produced a podcast to find similar people who would enjoy what we took pleasure in. And it turns out our audience wasn't made up of 30-year old craft beer drinking males. We had a melting pot of males, women, lesbians, elders, financing nerds, business owners, Australians, tweens, and more!. Not simply podcasts, however TELEVISION programs too.

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We discovered ways to work aspects of those programs into ours. Find the commonalities that will become your "avatar.". Even if everyone employs a former secondhand car business commentator on Fiverr to create their intro, doesn't imply you need to. Attempt composing your own music. Attempt no intro music at all!.

I'm not saying you shouldn't begin a narrative design podcast, but rather, do the show you would desire to listen to and not since it's a trend. Easier said than done At the beginning of every show, I check out a new catchphrase as part of our intro. An example would be: Hey everyone! Invite to Listen Cash Matters: the show that goes through you like shit through a goose.

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I would give credit to the person who sent it in. Sometimes they would be major, other times they would be odd and amusing. But they were all produced by fans and To involve the fans in the program in a special method. I wanted to enhance our Twitter fans and engagement.

Whenever I heard my name on the radio, or a podcast, or TELEVISION, or composed in an article, I smiled. It's the best little sensation worldwide when somebody says your name in front of an audience. podcast marketing subreddit. We likewise provided out our email address at the start and even every episode and urged individuals to send us concerns.

It also provided us insight into what our audience was going through financially, which assisted us develop a better program (sci fi marketing podcast). We purchased Intercom simply to maintain and track all the emails we were getting. In hindsight, I wouldn't have actually altered a thing. I simply would have gotten more involved and worked with assistance.

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Not simply behind the mic, but in person and through any other methods of communication (smarty pants book marketing podcast episod 87). Marc Maron is a great example of this. He is really transparent about his life on the show and active on Twitter communicating with his audience. At his standup shows, his audience brings him baked goods.

Dan Harmon (Harmontown) does a live show and typically invites members of his audience on stage to talk with him, and it's something we did throughout our only live program at FinCon, a financial blog writer conference (growth marketing podcast 2017). We invited bloggers who were listening to our show live to come up and offer one personal finance suggestion.

Construct a tight neighborhood around your podcast (kindle marketing podcast). Discover methods to include your listeners in your program. Every as soon as in a while we would do episodes entitled This Financial Life (a mock of This American Life) where we 'd assist a listener with their personal finances live on the podcast. We likewise did weekly episodes called 5 Questions (a mock of an old Daily Program bit) where we would answer 5 listener concerns on the show.

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or site and ask for questions that you'll address on the program where listeners can publish events. Nerdist does this at the start of their episodes. Funny Bang Bang welcomes listeners to send theme music and "Would You Rather" circumstances for video games they play on the show. They likewise request catchphrases.

in each episode, asking them to show their audience. where listeners can call to vent, ask questions, or simply tell you just how much they love your program, and play the voicemails on the program. Partner with another podcast with a big audience, or a company with a large audience, to offer prizes.

The "Follow Everybody" Twitter method, the "Tweet The Exact Same Thing 50 Times a Day" trick, and the "Hashtag Overload" are just a few typical tricks I have actually seen advised. All were leading to stagnant growth and minor engagement. Online marketers often forget the root of Social Media. Tweeting and publishing your latest episodes over and over throughout different times of the day is not social.

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And if you're on Facebook, just 1% of your fans see it if nobody Likes, Comments or Shares it. I do not think social networks is a wild-goose chase. I think that it plays a major role in podcast marketing, but you need to embrace the proper social networks frame of mind.

At least pick 2. Select Facebook And Twitter. There that was simple. For my upcoming program, I'll be concentrating on Twitter due to the fact that I enjoy the platform more so than Facebook. Later, I will be expanding into Facebook as the show grows. Social network is not a location to transmit your latest episodes. podcast marketing newsletter.

Social media is a possibility for you to speak to your fans; have a conversation with them. Your fans are your best way to grow your audience. Our show's success was based entirely on the reality that our fans informed their loved ones about our program. They would tell us on Facebook and twitter and when they emailed us (podcast for marketing events).

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So don't consider it as a flat out advertising channel, however as a place to talk with fans, get concepts for shows, and connecting with future guests. Your social existence will grow the more you engage with your audience. Tell your fans about an upcoming visitor and ask to submit concerns.

If you don't, make sure to describe who the individual is and the knowledge they bring to the table. Usage social media as a way for fans to produce material for your program (video marketing madness podcast). Ask them to send you catchphrases or concerns that need answering. We had a custom on our show where we would consume beer and speak about it at the beginning of each episode.

Then, post them on Facebook and Twitter and tag the beer business in the photo. Also, we would ask a question like, "who would like to attempt this beer?" to start a discussion. Program your listeners that you are a real individual by taking individual photos and publishing them - podcast marketing playbook. Go out for a drink with former visitors and take a selfie.

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Host a live podcast and take a selfie with your audience. Do something different and tape an entire podcast episode while driving in your cars and truck and take a selfie. Forming partnerships is crucial to the success of any podcast. Make friends. Share what they produce. Cheer on your friends and they will return the favor it's great karma (podcast marketing name).

Then, send a basic e-mail to the blog site owners asking if they would add your program to the list. Extremely few podcasters do this. I envision it relates to the worry of rejection or reaching out (content marketing going to podcast). It was difficult for me at initially, too, but we were able to increase our search traffic and listeners with this technique.

If you get listed on a blog post that gets a lot of engaged traffic, possibilities are you'll see outcomes rapidly. But more frequently, it will play out long-lasting, earning you great links from pertinent material. which podcast are the best to promote my marketing business. It's why having a kick-ass podcast landing page is so important. A typical mistake with landing pages is providing people way a lot of options.

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I believe an excellent podcast landing page need to have the following components: A method to quickly listen to the most recent episode without scrolling - podcast marketing digital. A big and clear heading explaining the program. A big ass button that will permit them to subscribe on iTunes (and ONLY iTunes since it's the largest directory and most significant value.

A list of recent episodes. A single method to interact with the program via social networks or e-mail. I did a reasonable amount of research when creating a design for this site. I searched the internet for motivation and came up pretty dry. However, there were a few that I discovered to be "not bad" and they are Serial, WTF, and Star Talk Radio.

So, I chose to write one myself integrating all the finest methods and the individual pointers that worked for me in the past. This is my primary technique for growing any online service. I've produced a six-figure pool care education service by setting up definitive guides based around swimming pool care - podcast small business marketing.

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It was a collective guide that has actually continued to bring the podcast traffic and listeners. This guide took us a couple of weeks to develop - follow your own path podcast outlier marketing group. Definitive guides are a terrific long-lasting technique for constructing an audience for any online task. I have posts on my sites that were written years earlier and still generate a huge amount of traffic and stable development.

If you don't have an audience, and your show is self-serving, develop a definitive guide for yourself like this one. Ask yourself the questions you wish to know that must be included in the guide and find the answers. Do a Google search to discover all of the pages that discuss your subject. artillery marketing podcast.

Describe your guides like a book utilizing all the data you've collected and the questions you've responded to. If you're using WordPress, put the summary into WordPress and just fill out all the headings as you go. When you're completed writing a crazy amount of words, and you believe you 'd covered the subject better than anyone else on the web, modify and purge what's redundant or unnecessary this includes words and sentences, and graphics and areas (good podcast for marketing).

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Don't include graphics for the sake of adding graphics. Graphics ought to serve an instructional purpose. Release and promote that post as aggressively as if you were releasing a new book or podcast. Repeat all the actions in this guide. Hard to book, simple to speak In 2008, I was invited on Martha Stewart Living Radio to talk about swimming pool care during their morning show at 7 am on Sirius Satellite Radio (practice marketing podcast).

And I thought this was the video game changer and my website was going to "EXPLODE!" That morning, I fidgeted and pacing by the recommended land-line, waiting for the call from Martha Stewart. The phone sounded and terrified the living shit out of me, even when I was anticipating it.



" Ok, they're finishing up the last section, so hold on tight, and Mindy will present you." Honestly, I had no concept if here name was Mindy. All I knew was that it was NOT Martha. After the interview, I ran to my computer to examine on Google Analytics and saw no bump in traffic.

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