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Published Jan 03, 21
11 min read

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We released an uncensored personal financing podcast called Listen Cash Matters that got The following guide to podcast marketing is loaded with ideas, tactics, and ball-busting work. It includes everything we did, whatever we found out, and whatever we understand. Easy as Shit Every effective podcast is self- serving. liz hersh - marketing podcast. Marc Maron (WTF with Marc Maron) started his podcast out of desperation.

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Chris Hardwick (Nerdist) desired to chat with his unpopular pals and geek-out with celebs. Sarah Koenig started the podcast by solving a murder somebody emailed her. You do not have to create an "avatar" or "perfect listener" to craft the perfect podcast. The concept behind Listen Cash Matters was to develop a podcast that we wished to hear a personal finance podcast that would attract a 30-year-old beer-drinking male.

Our program has a heavy metalcore signature tune I wrote. We started each show talking about craft beer or mixed drinks we're consuming during the recording. marketing ideas for podcast. And we cursed a lot. Our reviews were mixed. They were mostly positive, but we got some that were extreme. I had to remind myself that the individuals who listened enjoyed us.

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We developed a podcast to discover like-minded people who would enjoy what we delighted in. And it turns out our audience wasn't comprised of 30-year old craft beer drinking males. We had a melting pot of males, women, lesbians, seniors, financing nerds, company owner, Australians, tweens, and more!. Not just podcasts, but TV programs as well.

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We discovered methods to work elements of those shows into ours. Discover the commonalities that will become your "avatar.". Even if everyone works with a previous used vehicle commercial announcer on Fiverr to create their introduction, does not mean you have to. Attempt writing your own music. Attempt no introduction music at all!.

I'm not saying you should not start a narrative style podcast, however instead, do the show you would desire to listen to and not since it's a pattern. Easier stated than done At the beginning of every show, I check out a brand-new catchphrase as part of our intro. An example would be: Hey everybody! Welcome to Listen Cash Matters: the program that goes through you like shit through a goose.

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I would provide credit to the individual who sent it in. In some cases they would be major, other times they would be odd and amusing. However they were all developed by fans and To involve the fans in the show in a distinct way. I wished to enhance our Twitter followers and engagement.

Whenever I heard my name on the radio, or a podcast, or TV, or written in an article, I smiled. It's the greatest little feeling on the planet when somebody states your name in front of an audience. rules for marketing a podcast on social media. We also provided our email address at the beginning and even every episode and encouraged people to send us questions.

It likewise gave us insight into what our audience was going through economically, which helped us create a better show (marketing experiments podcast). We purchased Intercom just to maintain and keep an eye on all the e-mails we were receiving. In hindsight, I wouldn't have actually altered a thing. I just would have gotten more involved and hired aid.

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Not simply behind the mic, but face to face and through any other ways of interaction (zesty+marketing+podcast). Marc Maron is an excellent example of this. He is extremely transparent about his life on the show and active on Twitter communicating with his audience. At his standup shows, his audience brings him baked products.

Dan Harmon (Harmontown) does a live show and often welcomes members of his audience on phase to chat with him, and it's something we did throughout our only live program at FinCon, a financial blog writer conference (podcast marketing ehealth). We welcomed bloggers who were listening to our program live to come up and give one personal finance suggestion.

Build a tight community around your podcast (podcast made money marketing). Find methods to include your listeners in your program. Every as soon as in a while we would do episodes entitled This Financial Life (a mock of This American Life) where we 'd help a listener with their personal financial resources reside on the podcast. We also did weekly episodes called 5 Questions (a mock of an old Daily Program bit) where we would respond to 5 listener concerns on the program.

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or site and request for concerns that you'll respond to on the show where listeners can publish events. Nerdist does this at the start of their episodes. Comedy Bang Bang welcomes listeners to send out style music and "Would You Rather" circumstances for games they use the show. They also ask for catchphrases.

in each episode, asking them to share with their audience. where listeners can contact us to vent, ask concerns, or simply tell you just how much they love your program, and play the voicemails on the program. Coordinate with another podcast with a large audience, or a business with a large audience, to offer rewards.

The "Follow Everyone" Twitter technique, the "Tweet The Exact Same Thing 50 Times a Day" technique, and the "Hashtag Overload" are simply a couple of typical techniques I've seen suggested. All were leading to stagnant growth and minor engagement. Online marketers often forget the root of Social Media. Tweeting and posting your newest episodes over and over throughout different times of the day is not social.

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And if you're on Facebook, only 1% of your fans see it if no one Likes, Comments or Shares it. I don't think social media is a wild-goose chase. I think that it plays a major function in podcast marketing, however you need to embrace the appropriate social networks mindset.

At the minimum choose two. Select Twitter and Facebook. There that was easy. For my approaching program, I'll be concentrating on Twitter due to the fact that I enjoy the platform more so than Facebook. Later, I will be broadening into Facebook as the show grows. Social media is not a place to broadcast your latest episodes. podcast marketing statistics.

Social network is a chance for you to speak with your fans; have a conversation with them. Your fans are your finest way to grow your audience. Our show's success was based exclusively on the reality that our fans told their good friends and household about our show. They would inform us on Twitter and Facebook and when they emailed us (truth about marketing podcast).

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So don't think about it as a flat out marketing channel, but as a place to talk with fans, get ideas for shows, and getting in touch with future guests. Your social presence will grow the more you engage with your audience. Inform your fans about an approaching guest and inquire to submit questions.

If you don't, ensure to describe who the individual is and the competence they give the table. Usage social networks as a method for fans to produce material for your program (mind your marketing business podcast). Ask them to send you catchphrases or concerns that need answering. We had a custom on our program where we would drink beer and speak about it at the start of each episode.

Then, publish them on Facebook and Twitter and tag the beer company in the image. Likewise, we would ask a question like, "who would like to attempt this beer?" to start a conversation. Show your listeners that you are a genuine person by taking personal images and posting them - online marketing made easy podcast. Go out for a beverage with former guests and take a selfie.

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Host a live podcast and take a selfie with your audience. Do something different and record a whole podcast episode while driving in your car and take a selfie. Forming partnerships is important to the success of any podcast. Make good friends. Share what they produce. Cheer on your buddies and they will return the favor it's good karma (marketing nutz podcast).

Then, send an easy e-mail to the blog owners asking if they would add your show to the list. Really couple of podcasters do this. I imagine it pertains to the worry of rejection or reaching out (little known marketing podcast). It was tough for me at first, too, but we were able to increase our search traffic and listeners with this tactic.

If you get noted on a blog post that gets a lot of engaged traffic, possibilities are you'll see outcomes quickly. However regularly, it will play out long-term, making you good links from pertinent content. the best most downloaded marketing podcast "episodes" of 2017. It's why having a kick-ass podcast landing page is so essential. A typical error with landing pages is giving people way too lots of choices.

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I believe a good podcast landing page ought to have the list below elements: A method to rapidly listen to the current episode without scrolling - podcast social media marketing en español. A big and clear headline describing the show. A huge ass button that will allow them to subscribe on iTunes (and ONLY iTunes since it's the biggest directory and biggest bang for your buck.

A list of current episodes. A single method to interact with the program through social networks or e-mail. I did a reasonable quantity of research when developing a design for this website. I scoured the internet for inspiration and came up pretty dry. However, there were a couple of that I discovered to be "not bad" and they are Serial, WTF, and Star Talk Radio.

So, I chose to compose one myself combining all the best strategies and the individual suggestions that worked for me in the past. This is my primary method for growing any online service. I've created a six-figure pool care education company by setting up definitive guides based around pool care - paul culligan from the podcast partnership social media marketing world.

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It was a collaborative guide that has continued to bring the podcast traffic and listeners. This guide took us a couple of weeks to create - successful book marketing campaigns podcast. Conclusive guides are a great long-term strategy for building an audience for any online task. I have short articles on my websites that were written years ago and still generate an enormous amount of traffic and consistent development.

If you do not have an audience, and your show is self-serving, develop a conclusive guide for yourself like this one. Ask yourself the concerns you want to know that ought to be consisted of in the guide and find the answers. Do a Google search to find all of the pages that talk about your topic. destination marketing podcast.

Outline your guides like a book utilizing all the data you've collected and the concerns you've addressed. If you're utilizing WordPress, put the summary into WordPress and simply complete all the headings as you go. When you're ended up writing an insane amount of words, and you think you 'd covered the subject much better than anybody else on the web, edit and purge what's redundant or unnecessary this consists of words and sentences, and graphics and sections (10 ideas for growing your leads and sales in 2018 good morning marketing podcast).

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Do not include graphics for the sake of adding graphics. Graphics need to serve an academic purpose. Release and promote that post as aggressively as if you were introducing a brand-new book or podcast. Repeat all the steps in this guide. Hard to book, simple to speak In 2008, I was invited on Martha Stewart Living Radio to speak about swimming pool care throughout their early morning program at 7 am on Sirius Satellite Radio (itunes podcast marketing made simple).

And I thought this was the game changer and my website was going to "EXPLODE!" That early morning, I was nervous and pacing by the recommended land-line, awaiting the call from Martha Stewart. The phone called and scared the living shit out of me, even when I was anticipating it.

" Ok, they're concluding the last section, so hold on tight, and Mindy will introduce you." Truthfully, I had no concept if here name was Mindy. All I understood was that it was NOT Martha. After the interview, I went to my computer to look at Google Analytics and saw no bump in traffic.