9 Marketing Lessons For Podcasters: Inside The Strategy Of ... - Podcast Marketing Services

Published Jan 23, 21
10 min read

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In truth, it became our primary strategy for promoting our podcast. Produce a Trello board and established 4 Columns: Podcasts, Called, Intrigued, Booked. Include all the podcasts and contact info to the first column. Write the email that would sell YOU on yourself. Document some intriguing truths about yourself.

Jot down the things that you 'd want to speak with a guest pitch. When I pitched myself to other shows, I always consisted of a link to my rap video. It was something truly unique and makes for a fascinating subject to talk about. It's what sets me apart from other visitors.

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Craft each e-mail particularly for the program and avoid a mass copy and paste task. Also, you don't have to be so god damn expert. You're human and they're human. Be human. After you send a pitch, move the card over to the next column: Contacted. It's also a great idea to allow Card Aging, so you can get a visual representation of the length of time those cards have been sitting in each column.

Do not follow up a few days later and resemble, "what the fuck, bro?" Provide it a couple of weeks and follow-up with a brief email ending with a question. Who knows? Your email could have wound up in their spam folder, or you had the incorrect email address. The goal is the relocation the cards along the columns and book as lots of interviews as you can regularly.

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Difficult but enjoyable The real concept here is to do something no one has actually ever done to promote a podcast. I did this for Listen Money Matters, and I did it again for the Driven podcast. Up until this time in the internet marketing area, I have actually developed three various rap videos which you can see here, here, and listed below.

Nobody enjoyed it despite the fact that we promoted the hell out of it. I believe that it was a combination of individuals assuming it would have been shitty and not being funny enough. The truth is, this video did more for our show than just about any other type of podcast marketing we tried.

Both Quartz and The Telegraph blogged about it, bringing very little traffic, however a lot of street cred and link juice (social media marketing podcast, hosted by michael stelzner). Not everybody will create a rap video, however this is a workout of believing exterior of the podcasting world to do some smart promo. Lame If you got some additional money burning a hole in your pocket, proceed and buy some Facebook advertisements.

However, they are unworthy the effort and are extremely short-term. I 'd much rather concentrate on creating content that will survive on the internet forever and consistently bring me brand-new listeners for the rest of my existence. Facebook advertisements worked for us when we had Mr. Money Mustache on our program.

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We created a great show with him, and his fans ENJOYED it. They shared it on Reddit, Facebook, and his online forum - marketing plr podcast. He likewise shared it on his massively big Twitter account. All of which got us a quick fuck-ton of new listeners. All we did was leverage it for a brief time.

Cash Mustache, and for simply a few hundred bucks, we had the ability to take advantage of that a person episode. We tried it a couple of more times with other guests and didn't get almost the exact same action. That episode continued to be linked to and talked about on social media without us having to purchase anymore Facebook advertisements.

If you're anything like me, producing program notes for your episodes is the most feared task of publishing a podcast. The truth is, you should take your program notes simply as seriously as you take your program. Treat your program notes like genuine article that provide legitimate value and useful links.

I'm not speaking about records. Sure, they offer more words for SEO value, however if they are not cleaned up and formatted and supply genuine worth, then you are squandering your money and time - data science and marketing podcast. Write something brand-new. Turn your episodes into clear content. Provide links to the important things you talk about in your program.

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If you don't wish to compose show notes, you need to employ someone to compose them for you. You can start by reaching out to your audience because they already listened to your show. Or you can work with a kick-ass freelance author. They listen, carry out additional research study, and turn each one of the episode posts into extraordinary SEO bait, helping to reel in more listeners via Google - best marketing podcast 2018.

We took a look at what episodes got the most downloads and attempted to produce comparable episodes in the future. We likewise attempted various types of episodes like Q&A s and determined to see if we ought to continue doing them. It'll set you apart from a great deal of other programs and make you most likely to get featured given that there are staff members at iTunes listening.

Use your ears. If it sounds excellent, then it probably is. Invest in a great mic. I suggest the Audio Technica ATR 2100 and an excellent intro USB mic. If you desire to buckle down, buy an excellent USB mixing board (I use a Mackie ProFx8) and a vibrant mic (I use the Shure SM7B which is a standard broadcast mic used by Marc Maron).

Each of our episode program notes had more than 500 words and some rank very high on Google bringing us listeners via search. I like this Trick. These are simple to sign up for and worth having a look at to see if there are chances to be spoken with. It's likewise a simple way to find podcast visitors if you're looking for a specialist on a specific topic.

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It's likewise a simple way to discover podcast guests if you're searching for a professional on a specific topic. It works well to accelerate growth, but it can cause burn out. We began with producing an episode as soon as a week for the very first 8 months. Then in May of 2014, we explore doing a daily episode for the next 31 days and our downloads exploded (fitness marketing podcast).

Daily can be excellent for generating income however I do not recommend it anymore - marketingprofs marketing smarts podcast alicia tillman. It's overwhelming. I like the concept, but more as a means for special content as a free gift to people who register for your email list. Marc Maron produces two-minute video clips to promote each episode with simply a basic still image.

I will not be doing this, but I'm not versus it. Sure, why not. As long as you have imaginative control over your program. Lame, but simple enough. I would just advise this if you're incredibly enthusiastic and enjoy getting involved in Facebook Groups or Forums based on your subject. I'm very little of a writer and discover a tough time with this, so for me, it's not worth the pain of writing.

This one is a no-brainer. Probably will not get you much, however simple enough to do as soon as and leave it alone. From experience, I can inform you that Reddit is the just good source on this list. StumbleUpon can draw it, Pinterest is the wrong crowd, and Google+ is dead. Yes, however make them yourself instead of using the Javascript-heavy ones supplied by each social media network.

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If you're not offering something with a direct ROI, avoid this. marketing monday podcast. Too pricey. I'm not just a fan of spending for fans. There is this concept that the more evaluations your podcast has, the higher you are ranked in iTunes. However, there is no proven correlation. In fact, outdoors studies done by Libsyn (podcast hosting software application) suggests that evaluations hold little weight as compared to hitting the "Subscribe" button.

What that suggests is you should absolutely get more evaluations because, in turn, that will help you get you more customers (podcast marketing newsletter). Podcasts like Serial or S-Town succeed since each episode makes you wish to listen the next one. The show LOST was infamous for leaving cliffhangers with the guarantee that they 'd be dealt with in the next episode, so of course, you 'd tune in.

John Lee Dumas left an evaluation on our podcast. I don't believe he ever heard a single episode (starting a digital marketing career podcast). He put his show name therein. I do not truly see the value in this. Sure, get out of your comfort zone and promote. I wouldn't speak exclusively to promote your podcast though.

However talking to develop up your personal brand name is a great concept, specifically if you're paid for it. Yes, leave the podcast studio and fulfill your fans. This is life-altering and had a profound affect on me as a podcaster. email marketing on lir: attaching podcast to email marketing. If you're attempting to build a blog/podcast, you should be collecting e-mails.

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Give them options. Deal them exclusive content for registering, like reward episodes or videos. Usage Mailchimp. It's totally free at first. Produce something unique for your favorite podcasts. I remixed The Fizzle Program theme music as a metalcore tune (as you understand, I'm a fan of metalcore) and produced the style music for The $100 MBA Show and Podcast Movement. This settles in word-of-mouth promotion. App stores are just another directory site. I don't think it deserves the time and money to create an app to promote a podcast unless you were making money on it. The marketing overlap seems pretty low. I believe developing an online street group is a brilliant concept.

Produce banners they can put up by themselves websites. marketing trends podcast. This is simple enough to include your show notes. We did this for all of our episodes but saw really little activity from them. The tweetable text has to be truly great and important for this to work. Don't make inside jokes tweetable.

I've stated this prior to and I'll say it again. Business card is dead. Don't squander the cash. I believe it's a great concept to provide away cool swag to your listeners. They will be blown away by this gesture making them more loyal to your program. Always look to develop brand ambassadors.

We thought long and hard about doing this and our listeners wanted us to. I state go all out. I question anybody has ever seen someone wearing a tee shirt of a podcast and started listening to it. It's a good idea to provide shirt free of charge to your listens to construct a faithful army of word-of-mouth promoters.

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I'm grateful you made it through. How do you feel? Are you thrilled? Do you have a tactical plan? I know I'm pumped and all set to begin promoting!. Keep in mind, we're all buddies here. Let's assist each other out and make podcasting even larger. When we ban together, it helps out everyone. 10 ideas for growing your leads and sales in 2018 good morning marketing podcast.

I don't have a shitty checklist to use. Simply enjoy an e-mail every so often. You consent to get emails from Matt Giovanisci. I'll appreciate your personal privacy and unsubscribe any time.

There are lots of various methods to promote a podcast. Some are fairly easy and do not need a great deal of effort, while some might take a bit more time. I've attempted to consist of a range of different podcast marketing methods so that you can decide on what makes good sense for you.

Contents Sounds easy but new customers are the most important consider ranking greater in Apple Podcasts (formerly iTunes). It likewise suggests listeners will immediately down new episodes when they're released. podcast marketing jobs. Apple Podcasts is the huge player but Spotify and Google are rapidly acquiring ground as the go-to place where people discover and listen to podcasts.